Lloyd Fickett & Associates, Inc.

Lloyd Fickett & Associates, Inc. has been working with companies since 1983 to develop effective leadership and teamwork. The Collaborative Way® emerged out of this work as a powerful structure for creating an environment of collaboration. For over two decades, it has proven to give companies an essential competitive advantage. We are passionate about bringing companies this way of working that honors the human spirit, opens up the wealth of a company’s collective intelligence and frees people to take new levels of responsibility as they step forward as generators of a company’s success. We feel privileged to participate with companies as they take on this journey.

Our Team

Lloyd Fickett
Ian Edwards
Krista Barbour
Marcus Bond
Ron Bynum
Phil Bryson
Charles Crutchfield


LloydLloyd Fickett founded Lloyd Fickett & Associates, Inc. in 1983, a management consulting firm initially focused on leadership, team building and extraordinary performance.

In 1990 Lloyd developed The Collaborative Way® while working with Rodel, the market leader in providing consumables for polishing silicon wafers. Rodel needed to find a way to meet the challenge of a massively expanding marketplace while having limited resources compared to their competitors. Lloyd developed The Collaborative Way® as an answer that could face these challenges and beat the competition by building an extraordinary way to work together. Rodel credits TCW as a critical element in their subsequent success including growth from 30 million in sales in 1989 to 200 million in 1997 and an expansion rate of 40% per year starting in 1994.

For the last 20 years, through supporting companies adopt and practice The Collaborative Way®, Lloyd has helped those companies build the futures they envision while navigating rapid growth, mergers, acquisitions, competitive challenges and other market pressures. Clients of Lloyd Fickett & Associates, Inc. benefit from the durable sustainability of The Collaborative Way®, such as American Infrastructure, a company that has been practicing The Collaborative Way® for over 19 years.

Lloyd is co-author of two books, The Collaborative Way®: A Story About Engaging the Mind and Spirit of a Company, and Leading the Collaborative Way: Overcoming the Seven Most Common Pitfalls.

Lloyd has also been involved in community work as the Founder and former Chairman of the Board of the Phoenix Youth at Risk Foundation. Most recently Lloyd served for 5 years as the Chairman of Shanta Foundation, which brings sustainable health, education, economic development to rural villages in Myanmar.


Ian Edwards is a senior level consultant with over 30 years of experience in helping clients succeed. Ian has assisted individuals, teams and organizations to be more effective through designing and facilitating initiatives, coaching, as well as consulting on processes and systems.

Ian was a senior consultant and managing partner with FranklinCovey for 17 years and then an independent consultant for 12 years. His work includes enhancing individual and team effectiveness, and enabling meaningful and sustainable change. The principles of The Collaborative Way® have in some way been a core part of every one of his client engagements.

Ian has led client engagements throughout the US and Europe, Eastern Europe, Canada, South America, Asia, Middle East, and Africa. Clients include: Microsoft, UNWomen, Prudential, EDS, Accenture, AON, Dell, Ernst & Young, HP, Zendesk, HMS Host, ZS Associates, Oracle, Fairmont Hotels, Pearl Izumi, numerous small to medium organizations as well as start-ups and individuals.


Krista BarbourKrista Barbour is a Partner at Lloyd Fickett & Associates, Inc. and supports companies to adopt The Collaborative Way®. She specializes in program implementation and training, executive coaching, leadership development, gender inclusion, engagement design and consultant/facilitator development.

Krista has over ten years of experience in leadership training and coaching, specializing in helping organizations and teams come into greater coherence, communication and collaboration. Additionally, she has worked with leadership and organizations to manage challenging transitions including mergers and acquisitions as well as providing marketing and business development for individuals and companies. Clients have included Genentec, Strategic Coach, HCSS, Litigation Services, Allan Myers, Mentor Leadership Team, and City of Boulder.

Krista is a graduate of the Leeds School of Business at the University of Colorado, is a certified Integral Facilitator®, and has extensive training in advanced communications, leadership and conflict/mediation. Additionally, Krista has her certifications in the Series 79 and Series 63, both of which are required for investment banking and engaging in merger and acquisition transactions.


Marcus Bond has a Ph.D. in Organizational Behavior and is a certified Master Coach. He has over 25 years of experience in the areas of transformational change, leadership development, executive and business coaching. He co-founded and led a transformational consulting firm for over 10 years using principles that have brought him to The Collaborative Way.

Marcus has worked across a diverse spectrum of organizations from Fortune 100 companies to healthcare, medical schools, financial institutions and technology firms. He has worked both in United States and Germany with clients including AT&T, Verizon, Texas Medical Center, National Data Services, Swedish Hospital, and Salomon Brothers. Marcus’ clients consistently report significant results in increased profits, high performance team capability and creating sustainable cultures of excellence.


RonBynumRon Bynum has participated in the development of The Collaborative Way® from its inception. He is the co-author of chapter five, Dealing with Defensiveness in the book, “Leading The Collaborative Way.” In addition to being a member of the consulting team that supported Rodel as it became the first company to take on the practice of The Collaborative Way®, he’s made significant contributions in supporting several companies to adopt The Collaborative Way®.

Ron Bynum has over 30 years of experience as a management consultant with both Fortune 500 companies and smaller closely held companies. He specializes in organizational transformation, leadership development and building high performance multi-functional teams that work together to produce consistent outstanding results.

Ron has worked with clients including Lucent Technology, IBM, Intel, Capital One, Marion Merrell Dow Pharmaceutical, Reebok, Sallie Mae, Allstate Insurance, Rover Cars, EMCO Building Supplies, Chief Auto Parts, Goldstein Patent Law, Perkins Diesel, Sears, Masco Technology, International, Reliant Energy, Rabo Agrifinance, Farm Credit Canada, Agrium, Finning, and Rodel Technology.


Phil Bryson has 32 years of experience designing and conducting breakthrough programs and management consulting for over 250 organizations throughout North America, Europe and Asia. His expertise is in developing high performing leaders and teams as well as creating optimal organizational cultures based on The Collaborative Way® principles.

His engagements include several transformation and change management initiatives for all types of organizations. He has worked with numerous The Collaborative Way® clients over the past 22 years delivering breakthrough leadership intensives and programs.

His clients include, Allan Myers, Apple, AT&T, BP, ConocoPhillips, Cushman Wakefield, DuPont, General Motors, GE, Goldman Sachs, Intel, Leadership New Mexico, Lexus, Los Alamos & Sandia National Labs, Microsoft, PG&E, Porsche, and Southern Cal Edison.


CharlesCrutchfieldCharles Crutchfield has successfully supported companies in adopting The Collaborative Way® in diverse and challenging environments. He is also providing ongoing organizational support and leadership coaching for the continued success of The Collaborative Way®.

Charles has fifteen years experience consulting/guiding organizations and supporting change efforts across a wide range of industries and business sectors. His experience includes culture-change programs in the area of leadership and safety. Most of his work has been based on the principles similar to or found in The Collaborative Way®.

He works with clients at all levels in the high-tech, petrochemical, heavy industry, aerospace, and financial sectors including at Chevron, Exxon, Boeing, Boehringer Ingelheim, Lend Lease, Jacobs Engineering Group, Signal Energy, IBM, Lotus Development, Digital Equipment, Grey Global, Fidelity Investments, and State Street Bank.

Charles has a BA in Foreign Affairs and Oriental Languages from the University of Virginia, has done extensive graduate-level study in Business and Psychology, and holds sixth degree black belt rank and master’s teaching certification in Dotokushinji Karate.